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Place Branding – Launching Strategic EDO Narratives

  • 30 Oct 2025
  • 1:00 PM - 2:00 PM
  • Zoom meeting - link to be shared
  • 100

Registration

  • Members of the GLEDC at the L1 level and higher can participate for free.
Register


Join the Great Lakes Economic Development Council (Great Lakes EDC) for the latest installment of our Be Greater! digital learning series. 

Place Branding creates a compelling and attractive image of your region, helping it become a preferred choice for companies seeking expansion destinations. Ryan Frankel, President ROI Research on Investment and Mariana Bella, Marketing Director of ROI Digital Labs will walk you through the importance of place branding and provide a framework to help you articulate what makes your region unique.

Your regional narrative must not only resonate with your target audience, but also captivate. Place Branding is highly strategic in that it can lead to economic transformation, laying the groundwork for sustainable growth and prosperity. Its value also extends to fostering a sense of pride and belonging among your local communities. This sense of unity and purpose is invaluable, creating a supportive ecosystem where businesses, local governments, and community organizations collaborate towards common goals.

Our Presenter:

  • Ryan Frankel
  • President
    ROI Research on Investment

Ryan Frankel is a visionary leader and President of ROI Research on Investment, where he drives strategic growth and innovation for the organization and its clients. With a strong marketing background, Ryan recently launched ROI Digital Labs, a team that works exclusively with EDOs. This team of experts understand the nuanced challenges regions face in driving economic growth and has helped numerous regions across North America and beyond transform their digital strategies and achieve measurable success.

Email: rfrankel@researchoninvestment.com

 Mariana Bella
Marketing Director
ROI Research on Investment

Mariana Bella, Marketing Director, ROI Digital Labs is a tech-savvy and creative digital marketing expert with 15+ years of experience building inbound marketing campaigns. She's worked for large corporations and startups in managerial and strategic positions across diverse industries, earning a reputation as a respected strategic thinker that works across teams and builds compelling communication, branding, and marketing strategies. She brings her breadth of experience to economic development industry, ensuring her clients stand out from the pack.

Email: mbella@researchoninvestment.com